Social Media Audits
An evidence based review of what your channels are doing now, delivered as findings and a fix list ordered by importance.
An audit examines the whole surface of a presence: profile completeness and branding, posting patterns, content mix, caption and video craft, community behaviour, and how the channels connect to the wider business. Each area is assessed against the stated goals of the brand rather than against generic best practice lists.
Findings are written as observations with evidence, followed by a recommendation and an effort rating. That format stops audit reports becoming either a pat on the back or a wall of criticism, and gives an owner a document a team can actually work through week by week.
What the service includes
- Profile setup review covering bios, imagery, links and highlights
- Content pattern analysis across formats, topics and cadence
- Audience response review highlighting strongest and weakest material
- Competitor snapshot for context within your niche
- A prioritised action list with effort and impact notes
How delivery runs
The audit closes with a call where the findings are talked through and the first fixes are agreed. Clients may implement the list themselves, hand it to the studio as the start of a managed engagement, or split the work between both, and the report is written to be useful under any of those routes.
The scope described on this page for social media audits sits inside the wider services overview, and clients often pair this discipline with neighbouring services as an engagement settles into its rhythm.
Talk about social media audits
An audit turns vague dissatisfaction with social into a named list of repairs. Send your profile links through the contact page and ask for the audit scope that matches your channels.
Questions
Is an audit useful if we plan to keep social in house?
It is arguably most useful there, because an internal team gains an outside view and a sequenced plan instead of scattered advice. Many audit clients run the recommendations themselves and return months later for a progress review against the original findings.
What access do you need to audit us?
Public profiles are enough for a surface review, while analytics access deepens the audience and reach analysis considerably. Access is requested through platform manager roles wherever possible, never through shared passwords.